Affluent individuals & crypto: what do they really want?

In this report, you’ll gain key insights into how High-Net-Worth and Emerging Affluent investors perceive digital assets—how they approach crypto as part of their broader portfolio, what drives their decisions, and what they expect from their advisors.

Affluent investors are turning to crypto but still face knowledge gaps. Advisors are well-placed to bridge these gaps and earn their trust.

Key Insights

90%are likely to increase their crypto exposure in 2025

75%of investors are interested in learning more or planning to invest in digital assets in the near future

82%investors would be more inclined to speak with a financial advisor that provided digital asset guidance

Source: CoinShares Advisors Survey, 2025

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In this report discover what drives affluent investors in crypto. Uncover their attitudes, risk profiles, and knowledge gaps—and position yourself as the expert they trust to navigate this evolving asset class.

This research is exclusively available to financial professionals for a limited time